Description:
Business/Management
International Business
A Global Perspective
Marios Katsioloudes and Spyros Hadjidakis
"This is a comprehensive book about the challenges and opportunities in conducting business in the global sphere. It strikes a good balance between the basic economic theory underlying international business decisions and the practice followed in real-world situations. The treatment of culture, politics, marketing, and human resource management in international business is thorough, while the coverage of practical issues in doing business in both developed and developing countries is illuminating. I found the case/scenario approach in presenting the main themes of each chapter as an ingenious way to convey the main messages of the authors. I highly recommend this book for any undergraduate course in international business, as well as for both novice and seasoned entrepreneurs dealing in the global environment."
- Michael G. Papaioannou, Ph.D., Senior Economist,
International Capital Markets Department, International Monetary Fund
Traditionally, international business (IB) texts survey the field from a U.S. perspective, going on to compare the U.S. to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the U.S. angle, going on to address IB issues from other countries' perspectives, what the authors refer to as the "Reverse Perspective."
In accomplishing the U.S. and the Reverse Perspective approaches, Katsioloudes and Hadjidakis interview business executives and politicians from a number of countries, such as the United States, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, Russia, and others. The interviews are incorporated at appropriate points in the text as first-hand information providing a multinational flavor to IB from each country's representatives.
Cases studies featured in the book include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green Investments in Belize, Chicago Food and Beverage Company, and Advanced Software Analytics.
Marios Katsioloudes is Professor of Management, School of Business and Management,
American University of Sharjah, United Arab Emirates.
Spyros Hadjidakis is Head of the Department of Economics and Finance, Intercollege School of Business, Adjunct Professor, University of Maryland University College, USA.
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