9780077121891
 

Consumer Behavior with Mymarketinglab

All Categories > Business, Finance & Economics > Consumer Behavior

Authors: Michael Solomon
  • ISBN: 9780273767411
  • Price: LE 88.00
  • Special Offer Price: LE 70.40
  • Edition: Global Ed of 10th Revised Ed Edition
  • Publication Date: 2012
  • Categories Consumer Behavior  

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Description:

This package includes a physical copy of Consumer Behavior: Global Edition, 10/e by Michael Solomon, as well as access to the eText and MyMarketingLab. For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences