9780273730989
 

Cases in Consumer Behavior, Volume I

All Categories > Business, Finance & Economics > Consumer Behavior

Authors: Martha Mcenally
  • ISBN: 9780130665584
  • Price: LE 88.00
  • Special Offer Price: LE 70.40
  • Number Of Pages: 94
  • Edition: 1 Edition
  • Publication Date: 2001
  • Categories Consumer Behavior  
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Description:

This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).