9780273750758
 

Understanding Research

A Consumer's Guide (With Myeducationlab)

All Categories > Business, Finance & Economics > Consumer Behavior

Authors: Vicki L. Plano Clark, John W. Creswell
  • ISBN: 9780136101369
  • Price: LE 88.00
  • Special Offer Price: LE 70.40
  • Number Of Pages: 384
  • Edition: 1 Edition
  • Publication Date: 2009
  • Categories Consumer Behavior  
+ Add To Cart
In Stock

Description:

Understanding Research: a Consumer's Guide is the first text that places its focus squarely on the needs of the research consumer. This text helps develop in readers the skills, knowledge and strategies needed to read and interpret research reports and to evaluate the quality of such reports. Praise for Understanding Research: “The author[s] ha[ve] developed powerful and elegant ways to present and organize key research concepts in a way that I believe would allow complex ideas to be readily accessible to the beginning student of research. I think it is a remarkable presentation; the author[s] address concepts that I have found from experience to be difficult for new research students to grasp, and present them clearly, coherently and comprehensibly.” Nancy Mansberger Western Michigan University “This manuscript uses example articles in a more integrated way, with articles serving as instructional illustrations and the basis for student exercises throughout the book.” Pamela F. Murphy Virginia Tech “The figures that guide the reader to take responsibility for critiquing published studies are a plus. I don’t see any weaknesses. In fact, I’m already wishing I could try out this text next fall.” Pamela H. Baker George Mason University.