Description:
For introductory International Business courses with the need for a brief, accessible text.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
A readable, concise, and innovative tour through the study of international business.
International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help to bring the concepts to life and make international business accessible for all students.
The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today?s global marketplace.
Accompanied by myIBlab!
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