Description:
The book provides a comprehensive introduction to all aspects of retailing and merchandising including the fundamental elements of retail management and organisational activities in countries across Asia. It covers systematically four different aspects of retailing; namely an overview of retailing in Asia, country trends in the six countries of Singapore, China, Japan, India, Hong Kong and Thailand, strategies of specific retailers such as Wal-Mart in China, and a separate section on retail merchandising. In the exciting and ever evolving world of retailing and its growing importance in Asia, this book is essential reading for anyone who is even remotely associated with retailing - it is as relevant to business people as it is for consumers.
|
