9780273730989
 

Consumer Behaviour

A European Perspective

All Categories > Business, Finance & Economics > Consumer Behavior

Authors: Miceal Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
  • ISBN: 9780273717263
  • Price: LE 81.60
  • Special Offer Price: LE 65.28
  • Number Of Pages: 700
  • Edition: 4 Edition
  • Publication Date: 2010
  • Categories Consumer Behavior  
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Description:

This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students.