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Emarketing Excellence, Third Edition

Planning and Optimising Your Digital Marketing (Emarketing Essentials)

All Categories > Business, Finance & Economics > International Marketing

Authors: Dave Chaffey, PR Smith
  • ISBN: 9780750689458
  • Price: LE 176.00
  • Special Offer Price: LE 140.80
  • Number Of Pages: 528
  • Edition: 3 Edition
  • Publication Date: 2008
  • Categories International Marketing  
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Description:

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.

A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:

* Draw up an outline e-marketing plan
* Evaluate and apply e-marketing principles and models
* Integrate online and offline communications
* Implement customer-driven e-marketing
* Reduce costly trial and error
* Measure and enhance your e-marketing
* Drive your e-business forward

Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTACA® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.

Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.

*Learn how to create a digital marketing strategy and get better campaign results
* This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion
* Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews.