9780077121891
 

Retail Management

A Strategic Approach

All Categories > Business, Finance & Economics > Retalling Management

Authors: Barry Berman, Joel R. Evans
  • ISBN: 9780131870161
  • Price: LE 64.00
  • Special Offer Price: LE 51.20
  • Number Of Pages: 704
  • Edition: 10th Edition
  • Publication Date: 2006
  • Categories Retalling Management  
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Description:

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.

For retail training directors.