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Pride-Ferrell Marketing

All Categories > Business, Finance & Economics > Marketing

Authors: William M. Pride, O.C. Ferrell
  • ISBN: 9780618474455
  • Price: LE 59.20
  • Special Offer Price: LE 47.36
  • Number Of Pages: 610
  • Publication Date: 2006
  • Categories Marketing  
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Description:

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.