9780273750758
 

The Regional Multinationals

Mnes and 'Global' Strategic Management

All Categories > Business, Finance & Economics > Strategic Management

Authors: Alan M. Rugman
  • ISBN: 9780521603614
  • Price: LE 60.00
  • Special Offer Price: LE 48.00
  • Number Of Pages: 290
  • Publication Date: 2005
  • Categories Strategic Management  
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Description:

Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.