Description:
"Cox and Brittain provide an excellent grounding in all the operational systems of retailing, including interactions of consumers with retail environments, how marketing strategy is implemented via elements of the retail mix. The authors outline the skills store managers need to operate in business. Students and retailers alike can learn much from this book." Grete Birtwistle, Head of Division of Marketing, Glasgow Caledonian University
Retailing: An Introduction, 5th edition, provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organization?s activities, so that the reader will have a solid platform on which to build.
Intended not only for college and university students, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require further knowledge of the way retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.
"This is an excellent book that provides a comprehensive and readable introduction to all aspects of retailing and the fundamental elements of retail management." Graham Beaver, Professor of Corporate Strategy, Nottingham Business School
New to this edition!
Coverage of internet and online retailing
New chapter on general management with a focus on the skills managers need to succeed
New section on supply chain management
Fully updated bibliography and list of retail trade associations
"This is an extremely comprehensive and detailed evaluation of contemporary retailing. Not only a robust account of the theory that underpins the topic, this book is communicated in a language that can be easily translated into strategic implementation in the retail business environment. This book, in my view, is the best introductory guide both for students and ambitious retail managers." Tony Robertson, Head of Department Stores, The Co-operative Group
Roger Cox has 25 years experience in the retail sector with such companies as Sainsbury, Philips and NCR. He currently works as a freelance trainer and research consultant. He has taught on all CIM courses at both Certificate and Diploma levels at London Guildhall University, NIOS Apeldoorn, Landsdowne and Martran Colleges, London. He has published five books and served as a CIM examiner for 12 years.
Paul Brittain is a Senior Lecturer in Marketing and Retailing at Nottingham Business School, Nottingham Trent University. He has 20 years' experience of teaching retailing and has acted as a consultant to many of the major British retail companies including Marks and Spencer, Boots and The Co-operative Group. He has also carried out research for companies as diverse as PricewaterhouseCoopers, Eversheds and Nottingham Building Society.
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