9780077121891
 

Search Engine Optimization

Your Visual Blueprint for Effective Internet Marketing

All Categories > *Business, Finance & Economics > Management Information Systems > E-Business & E-Commerce

Authors: Kristopher B. Jones
  • ISBN: 9781118551745
  • Price: LE 80.40
  • Special Offer Price: LE 64.32
  • Edition: 3 Edition
  • Publication Date: 2013
  • Categories E-Business & E-Commerce  
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Description:

Discover why Internet Marketing Ninjas CEO Jim Boykin recommends these techniques

See how to generate keywords that work, create effective pages, and produce meaningful content

Learn visually how to employ forums, links, and social media in your SEO efforts

Search Engine Optimization, 3rd Edition

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key SEO techniques, including:

Researching and choosing keywords

Optimizing meta description tags

Using proper keyword density in content

Setting up blogs and communities

Installing Google Analytics tracking code

Generating leads with Facebook ads

Creating pay-per-click campaigns

Optimizing landing pages

Getting your site listed on Local.com

Installing SEO plugins

"Kris Jones knows SEO like the back of his hand, and it shows. This book should be a constant companion for novices and experts alike." — William Sears, Senior Manager, Search Marketing, Disney Interactive

High-resolution screen shots demonstrate each task

Succinct explanations walk you through step by step

Two-page lessons break big topics into bite-sized modules

"Apply It" and "Extra" sidebars highlight useful tips.