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E-Business

All Categories > Business, Finance & Economics > E-Commerce

Authors: Gary Schneider
  • ISBN: 9781133526841
  • Price: LE 115.00
  • Special Offer Price: LE 92.00
  • Number Of Pages: 680
  • Edition: 10th Revised Edition Edition
  • Publication Date: 2012
  • Categories E-Commerce  
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Description:

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, "E-Business, 10/e, International Edition" equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.