9780273750758
 

Small Business Management and Entrepreneurship

All Categories > Business, Finance & Economics > Enterpreneurship

Authors: David Stokes, Nicholas Wilson
  • ISBN: 9781408017999
  • Price: LE 76.80
  • Special Offer Price: LE 61.44
  • Number Of Pages: 480
  • Edition: 6th Revised Edition Edition
  • Publication Date: 2010
  • Categories Enterpreneurship  
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Description:

Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources to provide the complete introduction for modern courses.