9780077121891
 

Arts Marketing Insights

The Dynamics of Building and Retaining Performing Arts Audiences

All Categories > Business, Finance & Economics > Marketing

Authors: Joanne Scheff Bernstein, Philip Kotler
  • ISBN: 9780787978440
  • Price: LE 121.20
  • Special Offer Price: LE 96.96
  • Number Of Pages: 294
  • Edition: 1 Edition
  • Publication Date: 2006
  • Categories Marketing  
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Description:

“…the chapters stand as worthwhile updates of a field that has faced a variety of changes and challenges in that intervening decade.” (Nonprofit and Voluntary Sector Quarterly, 05/01/2008)