9780273750758
 

Real-Time Marketing for Business Growth

How to Use Social Media, Measure Marketing, and Create a Culture of Execution

All Categories > Business, Finance & Economics > Marketing

Authors: Monique Reece
  • ISBN: 9780137010103
  • Price: LE 86.40
  • Special Offer Price: LE 69.12
  • Number Of Pages: 408
  • Edition: 1 Edition
  • Publication Date: 2010
  • Categories Marketing  
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Description:

Your Hands-On Guide for Creating Continuous, Profitable Growth!

Use the proven, six-step Marketing Process to:

• Create a marketing plan with execution built in to the process.

• Accurately predict the ROI of marketing and sales to improve results.

• Integrate marketing best practices with new social media breakthroughs.

• Improve customer experience and customer lifetime value.

• Refine your brand and positioning to create a competitive advantage.

• Update strategy in real time to respond to changing market conditions.

• Create a culture that thrives on accountability, execution, and winning.

A Better Way to Plan and Execute!

Master Monique Reece’s Proven Marketing Process:

Purpose: Define your vision and specific strategic goals.

Research: Deepen your understanding of customers, markets, and competitors.

Analyze: Uncover powerful new growth opportunities.

Implement: Develop a tactical plan using new media tactics to drive leads, increase sales, and build
your brand.

Strategize: Create strategies and build effective sales plans resulting in increased revenue and profitability.

Execute and Evaluate: Integrate marketing, sales, and operations. Measure and update your plan in real-time and create a culture of execution.

www.MarketSmarter.com.