9780077121891
 

Football Brands

All Categories > Business, Finance & Economics > Marketing

Authors: Sue Bridgewater
  • ISBN: 9780230232532
  • Price: LE 74.40
  • Special Offer Price: LE 59.52
  • Number Of Pages: 256
  • Publication Date: 2010
  • Categories Marketing  
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Description:

The media increasingly refers to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.