9780077121891
 

International Retail Marketing

A Case Study Approach

All Categories > Business, Finance & Economics > Marketing

Authors: Margaret Bruce, Christopher Moore, Grete Birtwistle
  • ISBN: 9780750657488
  • Price: LE 105.60
  • Special Offer Price: LE 84.48
  • Number Of Pages: 280
  • Edition: 1 Edition
  • Publication Date: 2004
  • Categories Marketing  
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Description:

International company case studies include: Wal-Mart, IKEA,Zara and SSL amongst others.