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Introduction to Mass Communication

Media Literacy and Culture

All Categories > Social Sciences & Humanities > Mass Communication

Authors: Stanley J. Baran
  • ISBN: 9780071285056
  • Price: LE 52.80
  • Special Offer Price: LE 42.24
  • Edition: 5th edition
  • Publication Date: 2008
  • Categories Mass Communication  
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Description:

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.