9780273730989
 

Essentials of Entrepreneurship and Small Business Management

All Categories > Business, Finance & Economics > Enterpreneurship

Authors: Thomas W Zimmerer, Norman M. Scarborough
  • ISBN: 9780131918566
  • Price: LE 56.00
  • Special Offer Price: LE 44.80
  • Number Of Pages: 592
  • Edition: 4 Edition
  • Publication Date: 2004
  • Categories Enterpreneurship  
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Description:

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!

A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Take a look!

New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."

Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.

A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.