9780077121891
 

Marketing Channels (7th Edition)

All Categories > Business, Finance & Economics > Marketing

Authors: Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary
  • ISBN: 9780131913462
  • Price: LE 88.00
  • Special Offer Price: LE 70.40
  • Number Of Pages: 624
  • Edition: 7 Edition
  • Publication Date: 2006
  • Categories Marketing  
+ Add To Cart
In Stock

Description:

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.