Description:
International Business, 4/e Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. Companion Website with Gracetracker: Student access card: Rugman: International Business, 4/e.
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