9780077121891
 

Marketing with Olc.

All Categories > Business, Finance & Economics > Marketing

Authors: Orville C., Jr. Walker
  • ISBN: 9780071108355
  • Price: LE 64.00
  • Special Offer Price: LE 51.20
  • Edition: 14th (International) Edition
  • Publication Date: 2006
  • Categories Marketing  
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Description:

"Marketing, 14/e", by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.