9780273730989
 

The Reality of Global Brands

Cases and Strategies for Successful Management of International Brands (Mcgraw-Hill Marketing for Professionals Series)

All Categories > Business, Finance & Economics > Marketing

Authors: Graham Hankinson, Philippa Cowking
  • ISBN: 9780077090029
  • Price: LE 25.20
  • Special Offer Price: LE 20.16
  • Number Of Pages: 258
  • Publication Date: 1996
  • Categories Marketing  
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Description:

This work covers all aspects of creating and managing brands within an international context, ranging from broad strategies worldwide to brand communication and promotion. Every chapter is backed up by researched and illustrated case studies of large organizations, such as Smirnoff and Sony.