Marketing to Moviegoers

A Handbook of Strategies Used by Major Studios and Independents

All Categories > Business, Finance & Economics > Marketing

Authors: Robert Marich

ISBN: 9780240806877
Price: LE 66.00
Special Offer Price: LE 52.80
Number Of Pages: 312
Publication Date: 2005
Categories Marketing

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Description:

Learn the secrets to how Hollywood studios develop a marketing plan for each film to generate buzz among investors, distributors, and the moviegoing public.